Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Automation Marketing Lab.
Automation Build Desk
Covers triggers, conditions and campaign automation builds.
Reviews how Australian teams translate approved campaign plans into automated workflows.
Data Consent Desk
Covers data hygiene, consent and account clean-ups.
Examines the data and consent foundations that keep marketing automation compliant and useful.
Marketing Operations Desk
Covers lead routing, scoring and asset distribution.
Follows the operational rules that move leads and marketing assets through a business.